For Budding Voiceover Artists, Here are Seven Pointers to Keep in Mind

 For budding voiceover artists, here are seven pointers to keep in mind

It's Manila time! Even if you've never heard of Kathleen Sone, there's a good chance you've heard her music. It's possible that this emerging star of the local voiceover profession was the one you heard when watching TV, listening to YouTube videos, or even ordering a tasty burger over the phone.

Kathleen Sone is a rising star in the local voiceover industry

In college, Sone happened onto the sector. A professor from Bulacan State University made the comment when she was giving a presentation in class. There was a lack of information at the time concerning the Philippines' budding e-commerce business. Any voiceover project, no matter how tiny, was enough for her to get the necessary expertise and confidence to move on to the next level.

A rising celebrity in the Philippine voiceover industry, Sone has appeared in commercials for a wide range of businesses, some from as far away as the U.S., in the eight years since that fateful class recital.

In the meantime, she hasn't fulfilled her dream of voicing movie trailers and being the protagonist of a full-length animated film.

It's obvious that you can make a living off of your voice. For anyone considering this route, here are some pointers from Sone:

To be patient in all things is a virtue.

Sone reflects on her early days of auditioning for anything and everything. She had a lot of rejections, but she didn't give up and continued pushing.

There are only a handful of people that get a response saying they've been shortlisted out of those 100 auditions." Just have fun with it, and when you do manage to land that one project, you'll feel tremendous satisfaction."

Enroll in voice training classes.

Sones' voiceover career took a turn for the better when she received a full scholarship from the Certified Voice Artists of the Philippines (CVAP). She gained the courage to pursue more lucrative voiceover jobs after taking this course and subsequent workshops and receiving the tools, techniques, and a support network.

There was a lot of value in the workshops." Prior to participating in the workshops, I was unsure of where my career would take me. What happens when I finish an assignment and get paid? What comes next? Finally, after attending the classes, I had a clear path in front of me."

3. Identify industry role models and mentors.

In recognition of Pocholo Gonzales, the founder of Creative Voices Production and the Voice Acting Academy of the Philippines, Sone is appreciative.

Sone was inspired by the ladies in the Philippines' voiceover profession who are also her mentors. Pinky Aseron's voice can be heard on radio, TV, the internet, and the LRT, as well as the late Lily Anne Nichols, the motherly soothing voice behind Lifestyle Network station IDs.

Don't'skip' commercials on YouTube, TV, or any other media outlet, period.

Sone encourages everyone, especially voiceover artists, to pay attention to the advertisements that appear on any medium they consume.

Those who made it through the auditions should listen to these voiceovers, as these are the ones that did. You can then use what you've learned to create your own portfolio."

Build a strong portfolio by practicing frequently.

However, Sone emphasized the need of practicing and putting together a solid portfolio to present to potential clients in order to get their foot in the door.

For the next two to three years, focus on building your portfolio." All you have to do is work on getting better at what you do."

Branding and engagement are essential for success in today's world.

In the CVAP workshop, Sone's branding was one of the valuable outcomes. She has a sizable fan base on social media. When she posts videos to her YouTube channel called VoiceOverFlowers, she showcases her more lighthearted side while providing an insight into the world of a voiceover artist for her fans and followers.

While working for Jollibee Delivery, Sone provided the voice of the 8-7000 Interactive Voice Response (IVR). The most popular video on her YouTube account is a behind-the-scenes look at her work.

Also, Sone frequently accepts requests from fans and followers on TikTok.

Pay It Forward

Throughout the year, Sone serves as a resource person at CVAP programs and visits the CreativeVoices studio to mentor new grads.

Creative Voices will still be a part of my life five years from now," I say. I recall the day when I was completely lost and had no one to turn to for help. There are a lot of people out there who want to be a voice actor's guide, she said.

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