Pocholo Gonzales: Revolutionizing Filipino Voice Acting with Passion and Purpose
Pocholo De Leon Gonzales, also known as The VoiceMaster of the Philippines, is not just a name in the voice acting industry—he is a movement. For nearly two decades, he has dedicated his life to elevating Filipino voice artistry, creating opportunities for aspiring talents, and championing the use of voice as a tool for empowerment and social change.
As the founder of Creative Voices Productions, the first online voice acting company in the Philippines, Pocholo has transformed the landscape of voice artistry. He has trained thousands of voice artists, pioneered Certified Voice Artist Philippines (CVAP), and worked on countless international projects. But more than just building a successful business, his true passion lies in advocacy—promoting voice acting as an art, a purpose, and a legacy.
A Mission to Empower Filipino Voice Artists
At the core of Pocholo’s advocacy is a deep commitment to empowering Filipino voice artists and changing the way the world perceives the industry. He believes that voice acting is not just a profession but an art form that should be respected, cultivated, and given a global stage.
His Certified Voice Artist Program (CVAP), established in 2020, is a testament to this commitment. It is the first and only voice acting certification program in the Philippines, designed to equip aspiring voice artists with the skills, knowledge, and mindset needed to succeed. For Pocholo, voice acting should not be driven by money alone—it should be a passion fueled by purpose.
“Ang voice artist, hindi lang trabaho ang pagboboses. Isa itong sining. Isa itong adhikain para baguhin ang mundo gamit ang ating tinig.”
(A voice artist does not just use their voice for work. It is an art. It is a mission to change the world using our voices.)
Through CVAP, Pocholo has trained a new generation of voice artists who are passionate, ethical, and purpose-driven—a stark contrast to what he describes as "voice talents" who are only in the industry for financial gain.
Breaking Barriers: The Philippines as a Global Voice Acting Hub
One of Pocholo’s greatest ambitions is to position the Philippines as the center of voice acting and dubbing excellence in Asia. He envisions a future where Filipino voice actors are recognized on the global stage, not just for their talent but for their unique and versatile voices.
His company, Creative Voices Productions, has already made significant strides in achieving this goal. It has provided voice-over and dubbing services for Netflix, anime, video games, and international brands, proving that Filipino talent is world-class. Some of their most notable works include:
- Anime & Animation: Kaiju No. 8, Amazing Digital Circus, Murder Drones, Blippi
- Video Games: SEGA's Transformers, Golden Gun, Operation Ghost
- International Dubbing Projects: BokuRaga Ita, Konosuba, Shoruna Toki
But for Pocholo, these accomplishments are just the beginning. His vision is to create more opportunities for Filipinos and ensure that voice acting becomes a sustainable career path in the country.
AI and the Future of Voice Acting
As the voice acting industry evolves, artificial intelligence (AI) is becoming a game-changer. While many in the industry fear AI as a threat, Pocholo embraces it as an opportunity.
He has actively partnered with AI voice companies like ElevenLabs, Murf AI, and Tomato AI to integrate Filipino voices into AI-generated speech technologies. His goal is not to replace human voice artists but to help them adapt, innovate, and remain competitive in the digital era.
“AI is not the enemy. AI is a tool that will help voice artists reach new heights. Ang kalaban natin ay ang hindi natin kayang makibagay sa pagbabago.”
(AI is not the enemy. AI is a tool that will help voice artists reach new heights. Our real enemy is our inability to adapt to change.)
Through The Creative AIgency, his newly founded AI-focused company, Pocholo aims to lead the charge in AI-powered voice artistry. He believes that those who learn to use AI as a tool will thrive, while those who resist change will be left behind.
A Legacy of Excellence, Gratitude, and Giving Back
Beyond his career, Pocholo’s advocacy is deeply rooted in giving back and inspiring others. He sees himself as more than just a voice artist—he is a mentor, a leader, and a servant of his purpose.
His philosophy is built on gratitude, sharing, and empowerment. He encourages aspiring voice artists to embrace their unique voices, find their passion, and use their talent to make a positive impact.
Despite his bold and sometimes controversial approach, there is no denying the immense contributions he has made to the Filipino voice acting industry. He remains the most recognized and influential figure in the field, continuously breaking barriers and setting new standards.
“I was born to do this. I will continue to be the VoiceMaster, not for my own gain, but to ensure that Filipino voice artists rise to greatness.”
As Creative Voices Productions celebrates its 20th anniversary in 2025, Pocholo’s legacy is stronger than ever. And with AI, CVAP, and his unwavering passion for advocacy, the future of Filipino voice artistry is brighter than ever.
Final Thoughts
Pocholo Gonzales is not just a pioneer—he is a revolution. His advocacy for Filipino voice acting, AI integration, and empowering the next generation of voice artists is shaping the industry in ways never seen before.
For those who dream of becoming a voice artist, his message is clear:
Find your voice, embrace your passion, and use your talent to create change.
The world is listening. Will you speak?