### Key Points
- Research suggests CreatiVoices and the Certified Voice Artist Program (CVAP) have significantly professionalized voice acting and dubbing in the Philippines.
- It seems likely that CVAP, as the only certified program, has set industry standards, training over 2,000 artists since 2005.
- The evidence leans toward CreatiVoices leading compared to other groups, with unique certification and comprehensive services.
- There is some controversy around pay and competition, but opportunities in digital media are growing.
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### Overview
CreatiVoices and CVAP have likely transformed the Philippine voice acting and dubbing landscape by standardizing training and boosting career opportunities. Compared to other groups, they stand out for their certification and industry influence, though challenges like low pay persist.
#### Background
CreatiVoices, founded in 2005 by Pocholo D. Gonzales (The VoiceMaster), is a top voice-over company in the Philippines, offering services like dubbing and narration. CVAP, an enhanced online version of earlier workshops, is the only certified voice acting program, training artists in various skills.
#### Impact
CVAP has likely raised industry standards, with over 2,000 graduates, including successes like Kathleen Sone and DJ Rico Panyero. It has made training accessible, fostering a diverse talent pool and improving dubbing quality, especially in animation and gaming.
#### Comparison
Unlike LC VoiceOver or Strong Media Corp, CVAP offers certification, giving graduates a professional edge. CreatiVoices' early market entry and comprehensive services set it apart, though other groups provide specialized training.
#### Challenges and Future
Low pay and competition are challenges, but growing digital media demand offers opportunities. The future looks bright, with CreatiVoices likely to remain a leader in this expanding field.
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### Survey Note: Comprehensive Analysis of CreatiVoices and CVAP's Impact on Philippine Voice Acting and Dubbing
#### Introduction
The voice acting and dubbing industry in the Philippines has seen remarkable growth, driven by the rise of digital media, animation, and international outsourcing. At the forefront of this transformation is CreatiVoices, a pioneering voice-over production company founded in 2005 by Pocholo D. Gonzales, known as The VoiceMaster. Alongside its flagship training program, the Certified Voice Artist Program (CVAP), CreatiVoices has played a pivotal role in professionalizing and standardizing the industry. This survey note explores how CreatiVoices and CVAP have changed the landscape of dubbing and voice acting in the Philippines, comparing their impact with other voice talent groups, and considers future prospects.
#### Background on CreatiVoices and CVAP
CreatiVoices is recognized as the leading voice-over production company in the Philippines, offering services for commercials, corporate videos, audiobooks, animation, and dubbing. It boasts an international network of over 500 voices across more than 40 languages, accents, and dialects, serving both local and global clients ([CreatiVoices Productions - Professional Voice-Over Services for Global Reach](https://www.creativoices.org/)). The company was established by Pocholo Gonzales, a veteran voice artist with over 30 years of experience, celebrated as the #1 Tagalog/Filipino voice artist and the Father of Philippine Podcasting ([POCHOLO "The VoiceMaster" GONZALES | Voice Actor in Makati City, Metropolitan Manila, PH](https://www.voices.com/profile/voicemaster)).
CVAP, launched as an enhanced and online version of earlier workshops like VoiceWorx and Voice Act Now, is the only certified voice acting training program in the Philippines. It is facilitated by The VoiceMaster and aims to set industry standards by making quality training accessible. Since 2005, it has trained over 2,000 graduates, covering skills such as dubbing, narration, and character voices ([Certified Voice Artist Program - Voice Acting Academy Phils](https://certifiedvoiceartist.com/)).
#### Impact on the Voice Acting and Dubbing Industry
CreatiVoices and CVAP have had a multifaceted impact on the industry, influencing its structure, accessibility, and quality.
##### Standardization and Professionalization
Prior to CVAP, voice acting training in the Philippines was often informal, relying on self-learning or apprenticeships, which led to inconsistencies in skill levels. CVAP introduced a structured curriculum that includes character development, dubbing techniques, and voice modulation, raising the bar for professionalism. This standardization has encouraged other training programs to improve, fostering a more competitive industry ([The Future of the Dubbing Artistry in the Philippines](https://www.linkedin.com/pulse/future-dubbing-artistry-philippines-dubbingboothcompany)).
##### Accessibility and Inclusivity
CVAP's online and in-person workshops have removed geographical and financial barriers, making voice acting training accessible to a broader audience. This inclusivity has resulted in a diverse talent pool, enriching the industry with a variety of voices and styles, which is particularly valuable in a multilingual country like the Philippines. Testimonials highlight how CVAP has enabled aspiring artists to pursue their dreams, with graduates like Kathleen Sone of Voice Over Flowers and DJ Rico Panyero of Yes! FM 101.1 achieving recognition ([Certified Voice Artist Program - Voice Acting Academy Phils](https://certifiedvoiceartist.com/)).
##### Career Opportunities and Success Stories
CVAP has launched numerous careers, with graduates securing roles in dubbing, radio, events hosting, and more. Specific success stories include DJ Lala Banderas of Love Radio 90.7 and Pau Castillo, a CVAP graduate and now Head Trainer, who has worked on projects like Google Philippines x DOH's COVID facts advisory ([Certified Voice Artist Program - Voice Acting Academy Phils](https://certifiedvoiceartist.com/Mentors/)). The program's impact is evident in its contribution to the industry's growth, supplying skilled artists to meet rising demand.
##### Influence on Dubbing and Voice Acting Quality
CreatiVoices has elevated the quality of dubbing in the Philippines, particularly in animation and gaming, by training artists in synchronization and emotional delivery. This has resulted in dubs that are more faithful to original content while resonating with local audiences. The company's role in the animation sector is notable, given the Philippines' growing presence in this field ([Career Option in the Philippines: Voice Acting?](https://www.diskurso.ph/en/lifestyle/2025/05/06/career-option-in-the-philippines-voice-acting)).
##### Global Recognition and International Opportunities
CreatiVoices' extensive network has positioned the Philippines as a competitive player in the global voice-over market, attracting international clients. The VoiceMaster's contributions, including his authorship of "Gusto Kong Maging Voice Talent" and his role in voice AI for platforms like ElevenLabs and Murf AI, have further enhanced the country's reputation ([CreatiVoices - Professional Voice Over Services](https://www.creativoices.com/)).
#### Comparison with Other Voice Talent Groups
While CreatiVoices and CVAP are leaders, other voice talent groups also contribute to the industry. A comparison highlights their unique strengths:
| **Aspect** | **CreatiVoices and CVAP** | **Other Groups (e.g., LC VoiceOver, Strong Media Corp)** |
|--------------------------|---------------------------------------------------|---------------------------------------------------------|
| **Certification** | Only certified program in the Philippines | No certification offered |
| **Training Scope** | Comprehensive (dubbing, narration, character voices) | Specialized (e.g., accent training, acting techniques) |
| **Market Entry** | Pioneer since 2005, established presence | Later entrants, smaller scale |
| **Services** | Full suite (training, talent, production) | Primarily service provision or niche training |
| **Industry Influence** | Led by The VoiceMaster, significant global impact | Limited influence, more localized focus |
- **LC VoiceOver** offers workshops and coaching, focusing on foundational skills and international market preparation, but lacks certification ([Voice Acting Workshops in the Philippines - LC VoiceOver](https://lcvoiceover.com/2023/05/03/voice-acting-workshops-in-the-philippines/)).
- **Sightlines Actors’ Space** emphasizes acting techniques like Meisner, beneficial for voice actors, but is not specifically tailored to voice acting ([Voice Acting Workshops in the Philippines - LC VoiceOver](https://lcvoiceover.com/2023/05/03/voice-acting-workshops-in-the-philippines/)).
- **Strong Media Corp** provides voice-over services and talent representation, competing in service provision but not in training ([Strong Media Corp - Creative Agency - Voice Over Services Philippines](https://www.strongmediacorp.com/audio.php)).
CreatiVoices' early entry, certification, and comprehensive services give it a dominant position, though other groups offer valuable specialized training.
#### Challenges and Opportunities
The Philippine voice acting industry faces several challenges:
- **Low Pay**: Compared to countries like Japan, where voice actors can earn celebrity-level salaries, the Philippine industry often struggles with lower compensation, which can deter talent ([What It's Really Like To Be A Voice Actor In The Philippines](https://www.femalenetwork.com/work-money/voice-actor-philippines-vocalliance-a1746-20180818)).
- **Competition**: The rise of freelance platforms like Upwork and Voices.com has increased competition, making it harder for new artists to stand out ([The Best Voice Actors For Hire In the Philippines - Upwork™](https://www.upwork.com/hire/voice-actors/ph/)).
- **Technological Adaptation**: The industry must adapt to new technologies, such as AI-driven voice solutions, which could disrupt traditional roles ([POCHOLO "The VoiceMaster" GONZALES | Voice Actor in Makati City, Metropolitan Manila, PH](https://www.voices.com/profile/voicemaster)).
However, opportunities abound:
- **Growing Demand**: The expansion of digital media, animation, gaming, and e-learning has created a surge in demand for voice-over services, both locally and internationally ([The Effect of the Certified Voice Artist Program on Growing the Voice Acting Industry in the Philippines](https://www.thevoicemates.com/2023/03/the-effect-of-certified-voice-artist.html)).
- **International Outsourcing**: The Philippines' multilingual talent pool makes it an attractive destination for international companies seeking voice-over services ([Dubbing Booth Company](https://www.facebook.com/photo.php?fbid=590170253116952&id=100063719476825&set=a.447456767388302)).
- **Professionalization**: Initiatives like CVAP have laid the groundwork for further professionalization, potentially attracting more investment and opportunities.
#### Future Outlook
The future of the voice acting and dubbing industry in the Philippines is promising, with CreatiVoices and CVAP likely to remain central. Technological advancements, such as AI voice synthesis and remote recording, are making voice acting more accessible and efficient. The global demand for multilingual voice talent, combined with the Philippines' strategic position, positions it well as a hub for voice-over services in the Asia-Pacific region. However, addressing challenges like fair compensation and technological disruption will be crucial for sustained growth.
#### Conclusion
CreatiVoices and CVAP have fundamentally transformed the landscape of dubbing and voice acting in the Philippines by professionalizing the industry, setting high standards, and making training accessible. Compared to other voice talent groups, CreatiVoices stands out for its pioneering role, certification, and comprehensive services. As the industry continues to grow, driven by digital media and international demand, the contributions of CreatiVoices and CVAP will likely remain pivotal, ensuring the Philippines' competitive edge in the global voice acting market.
#### Key Citations
- [Certified Voice Artist Program - Voice Acting Academy Phils](https://certifiedvoiceartist.com/)
- [CreatiVoices - Professional Voice Over Services](https://www.creativoices.com/)
- [The Future of the Dubbing Artistry in the Philippines](https://www.linkedin.com/pulse/future-dubbing-artistry-philippines-dubbingboothcompany)
- [POCHOLO "The VoiceMaster" GONZALES | Voice Actor in Makati City, Metropolitan Manila, PH](https://www.voices.com/profile/voicemaster)
- [Career Option in the Philippines: Voice Acting?](https://www.diskurso.ph/en/lifestyle/2025/05/06/career-option-in-the-philippines-voice-acting)
- [What it's like being a voice actor in the Philippines](https://journalixm.com/2023/10/25/what-its-like-being-a-voice-actor-in-the-philippines-a-conversation-with-cyrus-fernandez/)
- [The Effect of the Certified Voice Artist Program on Growing the Voice Acting Industry in the Philippines](https://www.thevoicemates.com/2023/03/the-effect-of-certified-voice-artist.html)
- [CreatiVoices Productions - Professional Voice-Over Services for Global Reach](https://www.creativoices.org/)
- [Voice Acting Workshops in the Philippines - LC VoiceOver](https://lcvoiceover.com/2023/05/03/voice-acting-workshops-in-the-philippines/)
- [Strong Media Corp - Creative Agency - Voice Over Services Philippines](https://www.strongmediacorp.com/audio.php)
- [What It's Really Like To Be A Voice Actor In The Philippines](https://www.femalenetwork.com/work-money/voice-actor-philippines-vocalliance-a1746-20180818)
- [The Best Voice Actors For Hire In the Philippines - Upwork™](https://www.upwork.com/hire/voice-actors/ph/)
- [Dubbing Booth Company](https://www.facebook.com/photo.php?fbid=590170253116952&id=100063719476825&set=a.447456767388302)