Three years ago, The VoiceMaster and the talented team from Creativoices stepped into the spotlight for a special guest appearance on DZRH’s popular radio program 'Sales Lady'—a feature that’s part of the extensive 97-video CVAP (Certified Voice Artist Program) playlist dedicated to empowering voices across the Philippines. The video, which has garnered 37 views to date, captures a dynamic exchange where expertise in voice acting meets insights on communication and sales, offering a unique blend of artistic knowledge and practical business wisdom that resonates with professionals and creatives alike.
DZRH, one of the Philippines’ most established and trusted radio networks, has long been a platform for meaningful conversations that bridge different industries and communities. The 'Sales Lady' program, known for its focus on equipping entrepreneurs, sales professionals, and small business owners with actionable strategies, provided the perfect backdrop for exploring how voice can be a game-changing tool in connecting with customers and driving success. As part of the broader CVAP content library—which includes training sessions, testimonials, success stories, and community events—the guesting stands as a testament to the program’s commitment to showing how voice skills extend far beyond traditional voiceover work into virtually every aspect of professional life.
The episode brings together The VoiceMaster’s wealth of experience in the voice industry with Creativoices’ collective talent, creating a vibrant synergy with the show’s hosts. With decades of work training over 2,000 voice artists, authoring best-selling books on voice performance, and contributing to global industry resources, The VoiceMaster brings a depth of knowledge that transforms abstract concepts about voice into tangible skills. The Creativoices team, composed of seasoned voice professionals and CVAP graduates, adds real-world perspective, sharing how they’ve applied voice techniques to everything from commercial campaigns to client presentations. Throughout the guesting, they delve into insightful conversations, sharing practical tips that bridge the gap between voice performance and effective communication—skills that are invaluable not just for aspiring voice artists, but for anyone looking to make an impact in their field.
Topics touch on how the power of voice can enhance sales interactions, build meaningful connections with audiences, and elevate personal and professional communication. The discussion explores how tone, pacing, and modulation can influence how messages are received, with specific examples of how sales professionals can adjust their delivery to build trust, convey credibility, and address customer concerns. The team explains how techniques used in voice acting—such as understanding character motivations, adapting to different contexts, and creating emotional resonance—can be applied to sales conversations, helping professionals better understand their audience and tailor their approach accordingly. They also highlight the importance of vocal presence in building confidence, noting that a well-modulated voice can make speakers feel more assured and help them command attention in any setting.
Beyond practical skills, the guesting delves into the transformative power of finding and owning one’s unique voice. The VoiceMaster emphasizes that effective communication isn’t about copying a specific style or imitating successful speakers—it’s about discovering the authentic sound that reflects who you are and connects with your audience on a genuine level. The Creativoices team members share their own journeys of developing their voices, discussing how CVAP helped them overcome challenges like stage fright, vocal fatigue, and self-doubt, and how these lessons translated into greater success in their sales and client-facing roles.