AI’s Big Disruption: How CreatiVoices Labs Is Reshaping the Philippine Voice Industry

 AI’s Big Disruption: How CreatiVoices Labs Is Reshaping the Philippine Voice Industry





The Philippine voice acting scene stands at a crossroads as artificial intelligence (AI) technology rapidly rewrites the rules of dubbing, commercials, and other voice-powered projects. According to industry trailblazer Pocholo De Leon Gonzales, better known as “The VoiceMaster,” complacency is a surefire way to get left behind. “Adaptation isn’t just a strategy—it’s survival,” he says. And with CreatiVoices Labs leading this digital revolution, the message is clear: evolve or fade out.


The AI Takeover: Faster, Cheaper, Smarter

From ElevenLabs to Murf AI and Tomato AI, top tech companies are breaking ground in AI-driven dubbing, offering swift turnaround times and reduced production costs. The implications are profound: studios can now deliver polished, multilingual voiceovers with a fraction of the traditional resources.

“AI voices aren’t just about speed—they provide unparalleled scalability,” Gonzales explains. “They represent the future for forward-thinking production houses.”

However, this wave of innovation also poses a threat. Traditional voice actors who resist change or cling to unprofessional attitudes may find themselves edged out in a market hungry for agility and performance.


CreatiVoices Labs: Behind the Scenes of Iconic Hits

In 2025, CreatiVoices Labs celebrates two decades in the industry, boasting a star-studded portfolio that includes:

  • BDO and LandBank IVRS, optimizing customer service interactions
  • Popular children’s program Blippy, infusing playful charm
  • Netflix’s Amazing Digital Circus, captivating viewers with spirited voice work
  • The sci-fi favorite Murder Drones, thrilling animation fans
  • The upcoming anime Kaiju No.8 on Ani-One, breathing life into epic storytelling

Two decades on, CreatiVoices has proven its global reach and versatility, earning its place at the forefront of voice artistry.


The Rise of the Hybrid Voice Talent

Gonzales is quick to clarify: AI isn’t eliminating voice actors—it’s redefining their roles. Through the Certified Voice Artist Program, CreatiVoices Labs is preparing the next generation of “hybrid professionals,” who combine classic voice acting skills with technical savvy in AI.

“AI is a tool, not a threat,” Gonzales reminds. “Those who can harness its capabilities, while maintaining genuine emotional resonance, will lead this industry.”

But for those unwilling to adapt, opportunities will dwindle as the market increasingly values versatility and know-how in AI tools.


Leading the Innovation Charge

While some traditional studios scramble to catch up, CreatiVoices Labs has jumped in feet-first, partnering with global leaders like ElevenLabs, Murf AI, and Tomato AI. The goal? Marrying human ingenuity with cutting-edge AI innovation.

“AI can’t fully replicate the warmth and authenticity of the human voice,” Gonzales says. “But when we blend technology and talent, we can produce truly extraordinary work.”

Case in point: CreatiVoices Labs’ visionary projects—like “Conversations with Rizal,” which animates Philippine history, or “Talk to God Conversational AI,” fostering personal, spiritual engagement—spotlight the boundless possibilities for AI in storytelling, education, and beyond.


2029: A Glimpse into the Future

By 2029, the voice industry will look starkly different:

  • AI will handle the bulk of basic dubbing and commercial work.
  • Emotionally complex performances will remain in the realm of adaptable human talents.
  • Studios and voice talents integrating AI into their operations will flourish; those resisting risk being left behind.
  • Voice actors with AI expertise will hold a crucial competitive advantage.

20 Years and Counting: CreatiVoices’ Ongoing Mission

Celebrating its 20th anniversary, CreatiVoices Labs upholds its core mission: to empower voice talents while pushing the boundaries of the craft. The Certified Voice Artist Program now includes comprehensive AI training, ensuring voice professionals thrive amid rapidly shifting industry demands.

“This isn’t the end of voice acting—it’s a new chapter,” Gonzales insists. “Humans and AI can work hand in hand to elevate our craft to heights we haven’t even imagined.”


Time to Adapt

For voice actors and studios alike, the message is urgent. CreatiVoices Labs offers the tools, the network, and the training to navigate this AI-driven frontier.

“The future belongs to those willing to evolve,” Gonzales says. “AI is here, and it’s here to stay. The question is, how will you use it—to reinvent yourself or be replaced?”


Interested in Taking the Next Step?

Explore AI integration, voice training, and the Certified Voice Artist Program at CreatiVoices Labs. After 20 years of passion and innovation, the company continues to define what’s next in voice artistry—where talent and technology grow in harmony.

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